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More than 80 percent of wine and spirits shoppers would use a self-serve kiosk for product information such as tasting notes, food pairing recommendations and cellaring guidelines, according to early results in an ongoing survey being conducted by RetailCustomerExperience.com.

The survey found that while 74 percent of shoppers have asked for assistance and more than 70 percent rated the service as “excellent” or “good,” the majority of shoppers (82 percent) would “absolutely” or “probably” use such a kiosk for information and that more than 53 percent would “absolutely” or “probably” purchase a greeting card from the kiosk with this information on it.

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