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Published September 28th, 2011
In an article, “More informed but will they buy online? Consumers still choose bricks-and-mortar for technology purchases”,
A survey by TNS has found that despite alternative channels of purchase:
“Approximately 70% of consumers who intend to purchase consumer electronic products in the next six months still believe they will purchase their wares via a major retail chain or department store.”
Published February 8th, 2010
More than 80 percent of wine and spirits shoppers would use a self-serve kiosk for product information such as tasting notes, food pairing recommendations and cellaring guidelines, according to early results in an ongoing survey being conducted by RetailCustomerExperience.com
Published February 5th, 2010
As a 23-year-old consumer, I can tell you this: my attention is short, my demands are great and my purchases are diverse. I live in a day and age where social media apps, slogan tees and even Nike sneakers can be customized to fit my lifestyle.