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• Consumers purchase decisions still heavily influenced in-store

  In an article, “More informed but will they buy online? Consumers still choose bricks-and-mortar for technology purchases”,

  A survey by TNS has found that despite alternative channels of purchase:

  “Approximately 70% of consumers who intend to purchase consumer electronic products in the next six months still believe they will purchase their wares via a major retail chain or department store.”

  Continue Reading   |   Published September 28th, 2011

• Survey indicates majority of wine shoppers would use self-service wine info kiosks

  More than 80 percent of wine and spirits shoppers would use a self-serve kiosk for product information such as tasting notes, food pairing recommendations and cellaring guidelines, according to early results in an ongoing survey being conducted by RetailCustomerExperience.com

  Continue Reading   |   Published February 8th, 2010

• Why Generation Y isn’t buying your products

  As a 23-year-old consumer, I can tell you this: my attention is short, my demands are great and my purchases are diverse. I live in a day and age where social media apps, slogan tees and even Nike sneakers can be customized to fit my lifestyle.

  Continue Reading   |   Published February 5th, 2010